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This creative campaign depicting a captivating wine experience will garner 35 million digital impressions within its first six months, complementing the more than 200 million impressions that the brand’s TV campaign secured during the holiday season. The lineup’s launch sees support from “ Sweet Utopia” – a vibrant and energizing campaign reflective of a younger and more diverse audience. The satisfyingly sweet White Blend is bursting with ripe peach and bright tropical fruit flavors that lead to a refreshing finish. Ménage à Trois Moscato is crafted with premium grapes ripened in the California sun. Ménage à Trois Dolce is a decadently sweet Red Blend that’s brimming with a wealth of dark blackberry and raspberry flavors, accented by warm notes of cherry vanilla. Both collection offerings emphatically invite new and existing Ménage à Trois fans to experience the sweet life. 1 new wine item for six consecutive years 1.”Ĭonsumer support for the collection was validated with research showing strong interest in a sweeter offering from the famously indulgent wine brand. This new tier further emboldens our Ménage à Trois portfolio, which has proudly been recognized for releasing the No. The Ménage à Trois Sweet Collection overdelivers on that market need as a uniquely sweet, semi-sparkling California wine. “Our research has confirmed what we’ve long believed – consumers are looking for occasions to indulge and treat themselves. “As longtime leaders in the Red Blend space, we pride ourselves on understanding the category’s consumer,” said Mark Dunlea, vice president, marketing for Ménage à Trois wines. These 9.5 percent ABV wines inspired by consumer desire are now available nationwide for $15 SRP. The collection – launching with Dolce Sweet Red Blend and Moscato Sweet White Blend – is the first new line from the brand since the sparkling collection debuted in 2014. HELENA, Calif., Febru– Ménage à Trois – the wine brand widely credited with creating the wildly popular $10 California Red Blend category – today announced the Sweet Collection, a new lineup of sweet, semi-sparkling California wines. The residual sugar level can range from 0 to more than 100 grams per litre! The chartīelow is the standard to which sweetness codes are assigned in BCLIQUOR.Dolce Sweet Red Blend and Moscato Sweet White Blend comprise the thrilling wine brand’s newest collection
Folie a deux wine menage code#
The sweetness code is based on the amount of residual sugar left in the wine after the fermeting process The very sweet category includes the famous dessert wines of the world like Sauternes, Tokaji Aszú, Port and Cream Sherries. Many Moscato and German wines labelled with the terms “Spätlese or Kabinett” will be included. In this category, wines will have noticeable sweetness but not enough to be considered dessert wines. These wines have a hint of sweetness in the mouth and include many Pinot Gris, Riesling, Gewürztraminer as well as many California-style red blends. Sparkling wines labelled as ‘Brut’ will also be very dry on the palate. Chardonnay, Sauvignon Blanc, Pinot Grigio). Bordeaux, Chianti, Cabernet Sauvignon, Pinot Noir) and white wines (e.g.
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The very dry wine category includes many popular red wines (e.g.